Wireless earphones have become a choice for many consumers when buying earphones. Of course, this is also related to the cancellation of 3.5mm earphone jacks in more and more mobile phone products. It can be said that the wave of the times is driving the development of wireless earphones. What are the achievements of headphones now?
Recently, IDC, a well-known market research organization, released the "Quarterly Tracking Report on China's Wireless Headphone Equipment Market, Second Quarter of 2020". According to data, China's wireless headset market shipped 42.56 million units in the first half of 2020, a year-on-year increase of 24%. Among them, true wireless headsets accounted for 64%, a year-on-year increase of 49%.
And IDC pointed out that the current market structure of China's Bluetooth headset market is still in a melee phase. As the technology of true wireless Bluetooth headset solutions matures, the barriers to market entry have been lowered. White-brand products have also entered the market quickly, and the market is still in a melee phase. The supply chain structure is undergoing rapid changes, mainly in terms of chips. Chip manufacturers are constantly improving their competitiveness through technology upgrades and cost reductions, and domestic chips are already impacting foreign chips.
At the same time, the driving force of consumption is still strong. With the continuous improvement of technology, user pain points have been broken, which further stimulates market demand. The advantages of mobile phone manufacturers are more obvious. They quickly occupy the market by virtue of brand influence, channel operation capability and product compatibility.